Activities of the Czech company LINET in Australia and New Zealand

Published: 06.04.2017 Related countries:  Australia Australia

The Czech company LINET is one of the leading European manufacturers of hospital and care beds that exports its products to more than a hundred countries worldwide. Australia and New Zealand currently fall into markets, that LINET wants to expand to and therefore is looking for new business opportunities. The company is expanding its activities in the Asia Pacific region, not only in Australia and New Zealand, but also in the Philippines, Vietnam or Laos.

In the area of medical beds in Australia, LINET is currently cooperating with the Australian distributing company ACI Group, which has branches all over Australia. LINET continues to strengthen its position in the Australian market and is trying to expand cooperation with new partner companies regarding the supply of intensive care beds and also supply in nursing homes, where more than 9000 beds were delivered in the past six years. Particularly in this market segment, LINET is becoming a major player in Australia.

The company celebrates great achievements in selling mattresses designed to prevent decubitus ulcer, that is where LINET is slowly taking market leadership through its Australian partner company PEGASUS. There were sold more than 300 top of the line mattresses of LINET production – mattresses “VIRTUOSO” in Australia in 2016 in the amount of over 10 mil. CZK.

In the last couple of years, LINET organised a series of targeted marketing activities, e.g. participation on the largest exhibition of medical equipment in Australia – Healthcare week in 2015, 2016 and 2017. The participation was either in person or through an active support of its Australian distributor.

LINET raised the profile of the company in Australia and New Zealand by sponsoring the tour of a bagpipe band DOMAŽLICE BAGPIPE BAND that performed in Sydney, Brisbane, Melbourne, Adelaide, Hobart and Launceston among others, and also at the Embassy of the Czech Republic in Canberra, during the celebrations of the Czech National Day on October 28, 2016.

LINET cooperates very actively with the Czech representative offices in Australia and New Zealand (Embassy and Consulate General) and also with the Czech Trade office in Australia. Following a successful presentation of the company in Victoria, Queensland and South Australia, Jiří Mlch – the company regional sales manager for Asia Pacific, plans other presentations in Western Australia and NSW for 2017 in cooperation with the Czech representative offices in Australia and New Zealand as well as with the Czech Trade office in Australia.

LINET expanded its activities to New Zealand last year, where they cooperate with the distribution company Active Healthcare in Auckland. The employees of the company were trained on how to operate LINET beds at the beginning of March 2017 within the company´s successful presentation at the ARAB HEALTH fair in Dubai, which attracts a number of visitors from Australia and New Zealand every year, and where the company´s new bed “Eleganza 5” was introduced.

The economic diplomat from the Consulate General of the Czech Republic in Sydney talked to the representatives of Active Healthcare about the possibility of cooperation in presenting the products of LINET and about supporting the entry of the company of the New Zealand market within the Czech-New Zealand business networking event on March 30, 2017 in Auckland.