Singapore Airlines upscales regional cabin products with US$350m investment

Published: 29.03.2018 Related countries:  Singapore Singapore

SIA is investing US$350 million in new cabin products for its 20 Boeing 787-10 aircraft as it seeks to strengthen its premium positioning in an intensely competitive market. Greater comfort and convenience await passengers on Singapore Airlines' regional flights, as the carrier unveiled the latest upgrade to its cabin products.

Economy-class seats now come with larger in-flight entertainment touchscreens, a new contoured backrest and a six-way adjustable headrest for greater comfort. Business-class passengers on these routes will enjoy the luxuries offered on longer-haul flights, such as fully reclining beds. With seats arranged in a 1-2-1 configuration, instead of 2-2-2, all passengers in business class will have convenient access to the aisle. The centre pair of seats in this class also has adjustable dividers so that customers travelling alone can have more privacy. SIA last updated its business and economy seats for regional routes close to a decade ago in 2009, on the Airbus 330-300. SIA took delivery on Sunday of the first of 49 B787-10s, which will replace the older A330-300s, from Boeing's Dreamliner production facility in North Charleston, South Carolina. The carrier is the first airline to operate the latest variant of the Dreamliner, which is 5.5m longer than the 787-9, and can carry 14 per cent more passengers. The plane left the United States on Monday, making a 14-hour flight to Osaka and stopping there for about two hours for refuelling and a change of crew. It then flew about six hours to Singapore, landing at 10am yesterday. Transport Minister Khaw Boon Wan, SIA chairman Peter Seah and SIA's former chairman Stephen Lee were at Changi Airport's JetQuay terminal to receive it. On arrival, the plane received a water cannon salute, reserved for significant aviation events. SIA had earlier announced Osaka and Perth as two destinations it will operate the new 787-10 on. The flights are set to begin in May.