Over the past few years, popularity of online shops among Czechs increased significantly. However, their knowledge is still insufficient according to experts. Volume of online purchases is growing by 17% every year as stated by Deputy of Ministry of Industry and Trade, Eduard Muřický, and most of these purchases are realized via Czech e-shops due to the lack of trust in the foreign ones. There are various reasons why Czechs are so loyal to their own local e-shops: language barrier, expensive postage, or simple unwillingness to shop abroad. This is something that not only the European parliament, but also the Czech Republic itself sees as highly inconvenient. The EP has already taken some steps to harmonize consumer rights, for example the same rights for the return of goods are applied among the entire EU. Another important aspect is Internet knowledge of Czech consumers, which should improve, so they can use e-shops to its full potential and avoid risks of fake sites and scams. To achieve this, Ministry of Industry and Trade is supporting a number consumer organisations that are helping consumers solve various difficulties with online shopping, such as reclamations and withdrawals from contracts.
Prepared by the team of foreign office CzechTrade San Francisco