E-shop VašeČočky.cz has entered the Irish market. Irish consumers now have the opportunity to buy contact lenses, sunglasses and prescription glasses on lentiamo.ie. With this expansion, the company is now active in 17 countries. The return on initial investment is expected within 24 months. The objective is for foreign markets to make up 92% of its turnover by the end of 2021; the share is 88% now. The number of customers should increase from 900,000 to 1m. The Irish expansion should be the e-shop’s last for 2020. In addition, the company focuses on growth in its latest segment, prescription glasses, whose sale was launched in April 2020 due to the COVID-19 pandemic.
Source: Daily news | ČIA news
Czech Trade and Czech Invest Sydney