Czech company MIWA enables a packaging-free distribution of dry food and non-food products through the whole supply chain. The company has designed 20-liter reusable capsules that producers can fill directly with their products and transport them to the store. In supermarkets, customers then fill their own boxes with the products of their choice. Empty capsules are sent back to MIWA, washed and refilled up to 300 times. The concept is already used by some producers in their shops like NESTLÉ or Country Life.
Their retail solution works completely without packaging along the whole supply chain, from manufacturer to consumer. The system is based on reusable capsules and in-store modular units that can be easily integrated into the supply chain: Producers can fill the reusable capsules directly with their products and transport them to the store. In store, customers then fill their own or returnable boxes with the unpackaged goods of their choice. For this easy way to combat the worldwide plastic pollution problem and reduce the amount of packaging waste, MIWA was nominated as one of the six finalists of the Green Alley Award 2018, Europe’s first startup prize for the circular economy.
Source: Praguemorning.cz, Green Alley Award
Prepared by the team of CzechTrade Jakarta, Indonesia