After ten years of preparation for the Great Spas of Europe project, which was created under the auspices and coordination of the Czech Republic, 11 European spa towns extended the World Heritage List of UNESCO in July 2021. The three Czech towns of Karlovy Vary, Mariánské Lázně and Františkovy Lázně have stood up to great foreign competition and have been included in UNESCO alongside, for example, the famous Spa in Belgium, Vichy in France or the City of Bath in England.
According to Czech officials, the UNESCO listing is not only an acknowledgment of Czech spa architecture and the high efficiency of the healing springs there, but also it will bring high economic potential for the entire region in the years to come.
Andrea Pfeffer Ferklová, the mayor of Karlovy Vary, considers the UNESCO status very attractive, and therefore, in her opinion, the development of regional infrastructure and tourism is expected, generating an increase in economic opportunities while decreasing unemployment. The Mayor of Mariánské Lázně, Martina Kalina, aims for tourists to stay longer than ever before thanks to the UNESCO status. He expects the new Czech sights to become widely known in about two years, and he is already planning major investments in new rehabilitation facilities and environmental protection. Mariánské Lázně could achieve carbon neutrality in under five years.
Prepared by the team of CzechTrade/CzechInvest Israel.