More than 6 million Czechs shop online, this corresponds to roughly 57 % of the population. For example in Poland e-shopping penetration reaches 53 %, in Romania 47 % and in Russia 43 %. This data stems from the The Next Frontier report prepared by company PayU. The fashion industry has the greatest growth potential in terms of virtual trade. For 2021 revenues on the Czech market are expected to reach USD 1.13bn.