This information was told to employee representatives by ŠKODA AUTO board chairman Thomas Schäfer who added that instead there was a discussion about the distribution of offer and vehicle production. He also stated that he would not dismiss the work of his predecessors and that his goal was to continue the brand’s successful direction. According to him, it has to remain accessible to the majority customer. At the same time, he wants to build new potential with the ŠKODA brand for some markets and be more attractive for other strata of customers. He considers Hyuindai, Kia, Ford, Opel and French cars to be the key competitors. This information was provided by the Škodovácký ODBORÁŘ weekly.