ŠKODA brand opened its first digital showroom in CR

Published: 26.04.2019 Related countries:  Czech Republic Czech Republic

The ŠKODA brand has opened its first digital showroom in the Czech Republic in Plzeň.

In terms of retail area it is the largest of its kind in Europe. The space for the public was opened by an authorized dealer of the Autocentrum brand, Jan Šmucler, to mark the start of sales of new model ŠKODA SCALA. With the digital showroom the automaker is prepared for an era in which digitization of its sales and service channel plays an increasingly important role. The new concept focuses on experience programs which offer customers interactive purchases of vehicles in a pleasant atmosphere.

Source: ČIA NEWS, April 26th, 2019
Compiled by the team of CzechTrade office in Riga.