Colours of Data to develop CRM systems for Popeyes.

Published: 09.09.2021 Related countries:  Czech Republic Czech Republic

Czech-British data analytics company Colours of Data has launched a partnership with US firm Popeyes in the UK market.

Czech-British data analytics company Colours of Data has launched a partnership with US firm Popeyes in the UK market. Together with Exponea/Bloomreach, it will work for its Popeyes UK and BurgerKing Nordics brands. The company should build and develop a customer data platform based on Exponea's solution. The aim of the project is to enable data-driven, personalised and multi-channel communication with the client's customers. Following the slowdown in business caused by the coronavirus, there has been a renewed interest in driving data-driven client engagement and personalisation. Colours of Data founder Tomas Mátl added that the firm is looking at the healthcare sector, where it wants to get on the G-Cloud 13 list of verified digital service providers for the UK public market. It is also active in Germany, Estonia, Hungary and Slovakia.

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