Hotels and accommodation service in the Czech
Republic look could face another rough summer. The last week of June so far
shows only half occupancy, wither earlier dates even less booked. Jan Herget,
director of the state agency CzechTourism, wants to gradually pump tens of
millions of crowns into promoting the country as a holiday destination.
are look for tickets, but they aren’t booking them yet,” Herget told a press conference on Wednesday.
According to him, apart from uncertainty about the coronavirus pandemic, the
reason is people are waiting longer to pick their travel destinations. “In short, people no longer book
tickets up to half a year in advance”.
to airline ticket sellers’ reservation systems, people from Russia, Italy and
the United States are showing the most interest in visiting the Czech Republic,
iDnes reports. Most visitors from neighbouring countries plan to arrive by car
in the event of borders opening, and so do not figure in the statistics.
visitors from neighbouring countries – Germany, Austria, Poland and Slovakia –
that CzechTourism plans to focus on. Ten million crowns will go to promotions
in Germany and Poland, and slightly less to the other markets. The promotion of
the Czech Republic as a safe travel destination will concern also Hungary and
coronavirus pandemic has hit the tourism sector hardest. Half as many visitors
came to the Czech Republic last year, with the number of overnight down by 45
percent. The worst affected are the urban areas, which have suffered the most
from a lack of foreign clients.
to Minister for Regional Development Klára Dostalová, whose portfolio includes
tourism, the reopening of the historic building of the National Museum in
Prague could renew the interest in a trip to the Czech capital. "City tourism will be sealed
for the longest time. The opening of the museum is exactly the kind of
attraction by which can draw back tourists.”
the quarantine, the CzechTourism toned down its campaign in foreign markets.
Agency director Jan Herget has said that as of May, it will resume promotions
in all countries from where it is possible to reach the Czech Republic
comfortably by car.
material was brought up by employees of CzechTrade Scandinavia.
the source: Radio Prague international
Photo: Radio Prague International + Archive