The company of Applifting plans
to continue improving the position of the London branch in the UK market. In
one and a half years, the company has managed to acquire 5 clients in the
market in question, copywriter and marketing team leader Lucie Sáblíková said.
Furthermore, the so-called tribalisation of the company will continue. It
consists of the creation of new, separate units under the Applifting brand. For
this year the existing divisions will be joined by at least one division
primarily focused on corporate clients.
By the nature of the company
and its unprecedented approach to organisational structure, Applifting might
amount to be a start-up. Nevertheless, the company is a well-established and
well-earning business with a seven-year history that will soon turn into a
holding company. The company with more than a hundred employees develops apps,
developer tools, and developer portals. Its greatest success, however, has been
derived from the business model of so-called hybrid teams, where developers of
Applift work alongside employees of the clients on a new product.
Source: CIA News and seznamzpravy.cz