has committed to investment in the National Lottery that is expected to deliver
growth and innovation across the National Lottery's products and channels,
resulting in increased contributions to good causes, subject to the protection
of participants and propriety" the Gambling Commission announced on
its website. During the tender process, the company pledged to give £38 billion
of the money raised through the lottery to charitable causes over the time
frame of the contract. The licence granted would be provided for 10 years,
Not only does
the contract present a lucrative business, as the licensee is entitled to a
certain share of the money generated from the sale of lottery tickets, but it
is also a prestigious affair that would cement Alwin’s status and reputation.
The holding company has taken several key steps in its quest to obtain the
licence. For example, it recruited strong names in British business and public
life to its ranks. Allwyn's CEO is Sir Keith Mills, playing a vital role in organising
the successful London 2012 Olympics.
There were four
bidders for the licence to run the lottery - in addition to Komarek's Allwyn
and Camelot, there was also Italian investment company Sisal and the Northern
and Shell firm of British media tycoon Richard Desmond.
Source: CIA News and gamblingcommission.gov.uk