Allwyn is close to taking over British National Lottery

Published: 18.03.2022 Related countries:  United Kingdom United Kingdom

The Gambling Commission announced on Tuesday that Allwyn Entertainment, formerly Sazka Group, is the so-called preferred applicant. The company is under the ownership of Czech holding company KKCG of the Czech businessman Karel Komárek.

"Allwyn has committed to investment in the National Lottery that is expected to deliver growth and innovation across the National Lottery's products and channels, resulting in increased contributions to good causes, subject to the protection of participants and propriety" the Gambling Commission announced on its website. During the tender process, the company pledged to give £38 billion of the money raised through the lottery to charitable causes over the time frame of the contract. The licence granted would be provided for 10 years, until 2034.

Not only does the contract present a lucrative business, as the licensee is entitled to a certain share of the money generated from the sale of lottery tickets, but it is also a prestigious affair that would cement Alwin’s status and reputation. The holding company has taken several key steps in its quest to obtain the licence. For example, it recruited strong names in British business and public life to its ranks. Allwyn's CEO is Sir Keith Mills, playing a vital role in organising the successful London 2012 Olympics.

There were four bidders for the licence to run the lottery - in addition to Komarek's Allwyn and Camelot, there was also Italian investment company Sisal and the Northern and Shell firm of British media tycoon Richard Desmond.

Source: CIA News and