The new brands entering the market this year are Primark, Versace, Dedoles, Fielmann, Cozy Home, Cinemax, Dobro & Dobro Café, Motiko and Mr Jeff. Particularly the Irish fast fashion retailer Primark has opened its first store in Prague on June 17, 2021 which was welcomed with huge success and hundreds of impatient Czech customers. Ques were created even few hours before the official opening and the crowd had gotten even bigger throughout the whole day. The entry of Primark into the Czech market is one of the most significant entries of a family fashion and accessories brands since H&M has entered in 2003. The brand itself is really popular amongst Czech customers who were frequently visiting nearby foreign branches of Primark, especially in Germany.
Source: cianews, idnes.cz