Webinar was opened by Martin Macourek, Director of CzechTrade London, who presented the current situation of British economy, the first prospective market reactions to the pandemic crisis and business opportunities or threats in given sectors. Seminar continued with the topic of E-commerce possibilities in the UK, introducing the activity of Prodávej v UK and its aim to support Czech companies to sell their products online in the UK, represented by its founder Barbora Spáčilová.
The topic of Online expansion to the British market has attracted the large number of Czech companies, who are considering taking this step at the moment, and have been interested in a business cooperation with Prodávej v UK or CzechTrade London. CzechTrade London is currently very active and successful especially in an area of online sales of Czech beer. Webinar has met with a positive response as approximately 70 Czech companies attended this online form of presentation and were satisfied with the event and its content.