Czech car manufacturer SKODA Auto unveils new brand identity and accelerates e-campaign

Published: 31.08.2022 Related countries:  U.S.A. U.S.A.

ŠKODA AUTO has presented its new brand identity as part of the NEXT LEVEL – ŠKODA STRATEGY 2030. The focus is on a new design language, a new logo and corporate identity (CI). In addition, the Czech car manufacturer is accelerating and expanding its e-campaign: by 2026 ŠKODA AUTO is going to have three new all-electric models on the market, with more to follow.

The VISION 7S concept study, presented on August 30, provides a preview of one of the planned models. The allelectric share of the ŠKODA brands European vehicle is predicted to rise over 70% by 2030. To support this, the Czech car manufacturer will be investing a further €5.6 billion in e-mobility and €700 million in digitalisation over the next five years.

Source: SKODA storyboard

Prepared by the CzechTrade office in San Francisco