AAA AUTO sells more than a quarter of its cars in the Czech
Republic using online processes. AURES Holdings CEO and board
chair Karolína Topolová said that customers have gradually become
accustomed to the fact that a car can be selected and ordered
online during lockdowns, for which AAA AUTO has created
a complete sales process, from selection to payment to delivery.
According to her, popular ways of purchasing using online services
include both direct sales via the web and assisted online purchase
of a car from a different branch than the one where the customer is
located. The AAA AUTO network currently sells cars fully online,
mainly for export, with customers from abroad ordering between
250 and 300 cars per month directly from the website.