In the first nine months, the goods withprivate label accounted for 27 percent of sales this year, which is six percent more than in 2015. The global average is 22 percent, in Europe it reaches 36 percent. This follows from the data of NielsenIQ agency presented to journalists today in Prague.

The increase is explained by a change in the attitude of customers, the survey shows, for example, that Czechs perceive private brands positively and, according to 81 percent of customers, they offer a good price-performance ratio. Merchants have private labels produced by food and other companies, but offer them under their own brand.

Most often, people buy private labels because of the low price and good quality as 78 percent of the interviewed people think that the quality is comparable to branded products and 13 percent of respondents think that the quality is even better.

Source: www.ceskenoviny.cz