The userUP start-up, belonging directly under Designdev, has brought an innovative solution to the Czech market, offering all necessary product design processes unified in one place. The objective is to connect the worlds of product management and UX and to help firms make the entire product design process cheaper and of higher quality. The company has also started implementing artificial intelligence (AI) into research processes that can be realised directly in the tool. Thanks to AI, it should be able to provide users with a specific solution depending on their entry data and history of usage. (Source: ČIA News, www.cianews.cz/en)