Published:04.05.2026
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Škoda Auto Strengthens Its Lead in Serbia‘s Growing Car Market

Škoda remains Serbia’s best-selling automotive brand, reinforcing its strong market position amid continued industry growth.

Serbia‘s new vehicle market grew by 16.4% in the first quarter of 2026, with 8,120 newly registered passenger and light commercial vehicles. Once again, Škoda maintained its position as the country‘s top-selling brand, outperforming all competitors and confirming its long-standing dominance in the Serbian market. The overall growth in registrations, combined with rising demand for hybrid vehicles, further highlights favorable market conditions for established brands such as Škoda.

Source: Serbian Association of Importers of Vehicles and Parts, N1 Serbia