Česká verze stránek
ELTON hodinářská, a.s.
ELTON hodinářská, a.s., is the founder and sole bearer of the tradition of PRIM wristwatch production in the Czech Republic.
PRIM MANUFACTURE 1949
The history of Czech PRIM watches dates back to 1949, when a factory tasked with the development and manufacture of Czechoslovak wristwatches was opened in Nové Město nad Metují. In a country where the watch-making industry had virtually been non-existent until then with its remnants primarily found in home workshops in the mountains and in the post-war border areas, the opening of a new factory that today bears the name LETON hodinářská, a.s. was nearly a miracle.
Enthusiasm, determination, incredible human dexterity and love of the craft gave birth to the manufacture of timepieces in Nové Město nad Metují, the name of which gradually became a synonym for Czechoslovak wristwatches. The PRIM watches made by ELTON in Nové Město nad Metují have always been a symbol of quality and timeless design. After 1989, the company underwent privatisation and entered the 21st century with a new business and production strategy. Instead of mass production that would not have a chance against the competition represented by the influx of cheap watches from Asia, the company employed uniqueness, originality and an individual approach to customers. As a result, it succeeded in preserving the PRIM brand and developing it further.
Today we produce small series of mainly mechanical watches at our factory in Nové Město nad Metují. The watches are almost entirely made on our premises, including the movements, which we also design. Czech watchmakers craft timepieces that are passed down from father to son. We combine people full of creative inspiration and imagination with the dexterity of watchmakers and modern engineering technology. We are a company that is capable of making its customers’ dreams come true.
The history of Czech PRIM watches dates back to 1949, when a factory tasked with the development and manufacture of Czechoslovak wristwatches was opened in Nové Město nad Metují. In a country where the watch-making industry had virtually been non-existent until then with its remnants primarily found in home workshops in the mountains and in the post-war border areas, the opening of a new factory that today bears the name LETON hodinářská, a.s. was nearly a miracle.
Enthusiasm, determination, incredible human dexterity and love of the craft gave birth to the manufacture of timepieces in Nové Město nad Metují, the name of which gradually became a synonym for Czechoslovak wristwatches. The PRIM watches made by ELTON in Nové Město nad Metují have always been a symbol of quality and timeless design. After 1989, the company underwent privatisation and entered the 21st century with a new business and production strategy. Instead of mass production that would not have a chance against the competition represented by the influx of cheap watches from Asia, the company employed uniqueness, originality and an individual approach to customers. As a result, it succeeded in preserving the PRIM brand and developing it further.
Today we produce small series of mainly mechanical watches at our factory in Nové Město nad Metují. The watches are almost entirely made on our premises, including the movements, which we also design. Czech watchmakers craft timepieces that are passed down from father to son. We combine people full of creative inspiration and imagination with the dexterity of watchmakers and modern engineering technology. We are a company that is capable of making its customers’ dreams come true.
