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F.H.Prager s.r.o.
Our drinks are crafted with care, made to taste great, and designed to stand out. But that’s just the starting point. PRAGER’S is more than a beverage—it’s a space where ideas, people, and creativity come together.
WHAT IS PRAGER’S?
It started with fermentation and a clear point of view. In 2020, we took over the original F.H. Prager cider brand with a vision to make high-quality beverages with meaning. That vision led to a complete transformation—new products, new energy, and a new name: PRAGER’S.
Today, we focus on more than what’s in the can. We craft drinks with real taste, expressive design, and a spirit that connects people through culture. From label art to live events, we’re building a lifestyle around what we love—and doing it our way.
HOW IT ALL STARTED
PRAGER’S started out as F.H. Prager—a small cider project with a clear focus: real ingredients, honest fermentation, and a different approach. In 2021, the project found new hands with a fresh vision for what it could become. Since then, we’ve built something that goes beyond drinks: a space where quality, creativity, and culture naturally come together. We're based in Prague, with production in Krnov, staying proudly local while always thinking beyond.
THE NEXT CHAPTER
As we moved forward, we gave the brand a new visual identity and brought everything under one name: PRAGER’S. We expanded our lineup beyond cider—introducing kombucha brewed from real tea leaves, just as our cider has always been made from real apples. Different ingredients, same mindset: honest production, quality taste, and creative expression in every detail.
THIS IS OUR FOUNDATION
These values guide how we make things—not just drinks. From fermentation to flavor to design, they shape every part of the process. And they go beyond the product: into how we collaborate, the spaces we create, and the community we grow with. PRAGER’S isn’t just about what’s inside the can. It’s about doing things with purpose, from the first idea to the last detail.
PRAGER’S #LIVINGCULTURE
This is everything that surrounds our drinks—creativity, people, ideas, and moments. It starts with quality ingredients and expressive design, but it doesn’t stop there. PRAGER’S is a living space for community, collaboration, and shared taste.
