Hero is a global food company focused on branded nutritional food products. The company was founded in 1886 in Lenzburg, Switzerland, where its headquarters are still located today.
We have teams of dedicated people from all four corners of the world, all working together to bring our consumers products made with the best quality ingredients. Our mission and values are the social glue that bind us all together. We are One Hero.
Hero operates in the Growing Up and Adult categories, which include three businesses: Better Snacking, Naturally Good Food and Others. Within these, we have a house of brands that provides our millions of consumers with trusted, nutritional food products. Our brands include Hero, Corny, Goodies, Beech-Nut, Schwartau, Semper, Freche Freunde, Organix, Deliciously Ella, Sunar, Vitrac, Baby Gourmet, Queensberry, and Casa de Mateus.
The foundation stone of our company dates back to 1886 in Lenzburg, Switzerland. Over the last 135+ years, Hero has been building its presence through both organic growth and through acquisition to create the diverse group of companies that we are today.
We consider ourselves a big, small company with a family feel rather than a small, big company. We set high standards and strive to provide consumers with easily available healthy and nutritious quality food. We have offices and production facilities spread across five continents and are proud to employ 4,000 full-time and part-time Heroes who are passionate about what they do.
We are a company that is rooted in goodness. We care about each other, and about the people who buy and consume our products. It’s the reason we only make real honest food and snacks.
We have an open, flexible, and informal way of working where everyone can have an impact in what we do and how we do it irrespective of their position. Opportunities are there to be taken, and ambitions can be realized.
Our short hierarchical lines mean that our people can have an impact at most levels across the company. It’s quite simple, really. We don’t employ people to tell them what to do – you can make your mark with us. We value great ideas and allow the space for them to grow. We believe in creating an environment where entrepreneurial professionals can flourish and where creativity and imagination are highly valued. We encourage our staff to design and embrace their own development – you are your only limit.
Values are at the heart of who we are as people and they act as our guide, defining who we are and how we behave. After an inclusive process involving around a quarter of all our people, the Hero Group introduced four new values across the company in 2021. The new values reflect the company we are today and the company we want to build in the future. The new Hero values are Create wow, Everyone Hero, Nourish others, and Take responsibility.