Reorganization Drives Future Efficiency

The strong financial results follow a period of deep structural changes. Notino underwent a major corporate transformation that simplified its management structure and reduced its workforce by roughly 300 employees. While the internal restructuring temporarily slowed growth during the 2025 holiday season, momentum rebounded sharply in early 2026, with growth accelerating to 27%.

A Modern Omnichannel Ecosystem

Notino continues to invest heavily in its integrated "omnichannel" model, linking online retail, mobile services, and physical storefronts:

• The App Advantage: The mobile app has become a critical sales engine, now accounting for 4 out of every 10 customer orders.
• Brick-and-Mortar Retail: Retail store revenues surged by nearly 30% year-on-year. Notino currently operates 27 physical stores across 8 countries, including a new flagship entry in Croatia and an upcoming expansion to Ljubljana, Slovenia, this autumn.
• Salon Bookings: The Notino Partner platform connected customers with over 8,000 salons across 5 countries, facilitating 1.5 million bookings last year, with expansions to Austria and Croatia underway.

Exceptional Momentum in the Hungarian Market

Notino is one of Hungary's most popular e-shops, operating locally via Notino.hu, Hungary continues to be a cornerstone of Notino's strong Central European footprint:

• Digital Dominance: Mirroring the global mobile trend, the Notino app achieved massive success in Hungary, peaking at nearly 99,000 active weekly users on iOS during holiday shopping windows.
• Physical Footprint: Operating as an official local entity since 2017, Notino anchors its local omnichannel strategy via dedicated physical stores and pick-up hubs across prestigious locations in Budapest.

Despite regional pricing discussions on social media stemming from Hungary's standard 27% VAT rate, local consumers remain highly loyal, citing fast delivery speeds and trusted product authenticity as primary drivers for the brand's sustained local success.

Source: www.ieuro.cz
Prepared by the team of the CzechTrade Hungary foreign office