With a drink of fine Czech beer or regional wine, visitors from India can enjoy Czechia's rich cultural history and thrilling outdoor activities, which include magnificent castles, chateaux, seventeen UNESCO monuments, historic cities, and both traditional and modern Czech cuisine. CzechTourism and VFS Global are well-positioned to increase Czechia's visibility on the world travel map through this strategic partnership, encouraging more tourists to discover the nation's remarkable natural beauty and cultural diversity.

Jana Štumpová Konicarová, Marketing Director and Director of Foreign offices at CzechTourism, expressed, “We are excited to continue our long-standing partnership with VFS Global to promote Czechia’s rich cultural and natural attractions to travellers from India. In 2024, Czechia welcomed over eighty thousand Indian visitors, reflecting a growing interest in our vibrant cities, historic landmarks and serene countryside. Through this partnership, we aim to inspire even more travellers to explore and create lasting memories in one of Europe’s most captivating destinations.”

This strategic partnership will boost tourism from India to Czechia by promoting the country's diverse attractions beyond its capital, Prague. VFS Global will facilitate engagement with Indian travel trade and media, highlighting regions such as Český Krumlov, Karlovy Vary, and Plzeň. The collaboration also focuses on enhancing visa accessibility for Indian travelers, with plans to reopen the Czech Consulate in Mumbai by early 2025.

Source: https://traveltradejournal.com/

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