Česká verze stránek
Czech Republic,
Latvia
Destination Czechia showcases Czech regions and tourism opportunities in Riga
Czech regions, gastronomy and tourism opportunities were presented to the Latvian market at the Destination Czechia conference and B2B networking event held in Riga. The event successfully concluded an economic diplomacy project aimed at promoting the Czech Republic as an attractive tourist destination for Latvian visitors. Bringing together Czech regions, hoteliers and tourism service providers with Latvian tour operators, the event opened up new opportunities for business cooperation between the two countries.
The Destination Czechia conference and B2B meeting took place on 1 October 2026 at the Grand Palace Hotel in Riga. The event marked the culmination of the PROPED economic diplomacy project, which focused on strengthening the visibility of the Czech Republic as a tourist destination on the Latvian market.
The event was preceded by an extensive media campaign entitled “Feel Free – Ļaujies Čehijai”, which ran throughout August and September. Through online and print media, cinema advertising and airBaltic communication channels, the campaign introduced Latvian audiences to the diversity of the Czech tourism offer.
The event was opened by Martin Vítek, Ambassador of the Czech Republic to Latvia. The Czech tourism offer was subsequently presented by representatives of CzechTourism, Czech and Moravian regions, destination management organisations, hotels, incoming travel agencies and other providers of tourism products and experiences.
Following the presentations, individual B2B meetings provided an opportunity for Czech participants to connect directly with Latvian travel agencies, tour operators and other tourism professionals. These meetings created a platform for establishing new business contacts and exploring opportunities to include Czech destinations and tourism products in travel packages offered to Latvian customers.
The programme concluded with a networking reception showcasing Czech and Moravian gastronomy, including Moravian wines, Czech beer and traditional fruit spirits.
The project was organised by the Embassy of the Czech Republic in Riga, in cooperation with CzechTourism and CzechBusiness, with the support of the Czech Ministry for Regional Development. Key partners also included airBaltic and Czech Inn Hotels / Grand Palace Hotel.
Destination Czechia confirmed the growing interest in developing tourism cooperation between the Czech Republic and Latvia. The event also created concrete opportunities for further collaboration between Czech and Latvian partners in the tourism sector, strengthening business ties and promoting the Czech Republic as an appealing destination for Latvian travellers.
Prepared by the Team CzechBusiness Baltic office
Source: www.mzv.cz/riga