From Hollywood franchises to bestselling novels and immersive games, the Czech capital’s magical streets and layered history continue to inspire creators around the world.

In recent years, Prague has appeared or been referenced in major global productions. The city features prominently in the third season of Amazon’s Jack Ryan series and in Netflix’s action film Ballerina, with iconic locations like Kampa, Charles Bridge and Old Town Square on display. Prague’s historic architecture and atmospheric urban fabric make it a natural choice for filmmakers seeking both beauty and narrative depth.

The city has also become a literary hotspot. Dan Brown’s latest bestseller The Secret of Secrets, largely set in Prague, has sparked renewed international interest and even inspired a dedicated promotional campaign by Prague City Tourism that includes themed guided tours and a line of branded souvenirs. Officials believe this could create a long-lasting “literary tourism” effect similar to that seen in Paris after Brown’s earlier works.

Prague’s influence extends into video games too. Domestic titles such as Hobo: Tough Life and Hrot place players in cityscapes inspired by Prague’s streets and landmarks, while global franchises like Call of Duty: Modern Warfare 3 have featured firefights on the Charles Bridge and Old Town Square — giving millions of players a virtual taste of the capital.

Beyond international productions, Prague actively encourages creative engagement through residencies and cultural initiatives. Programs hosted by Prague City Literature support foreign authors in writing projects tied to the city, helping to sustain a cycle of literary and artistic works connected to Prague’s identity.

In short, Prague’s unique blend of history, architecture, and mythic allure — from Gothic alleyways to modern urban narratives — ensures it remains one of Europe’s most evocative cultural settings across multiple media.

Source: Forbes.cz, praguecitytourism.com, praguereporter.com

Compiled by the team of CzechTrade Baltics