Excluding sales and repairs of motor vehicles, Czech retail revenues increased by 4.8% compared with July 2025. Growth accelerated from 3.4% in June, while sales rose by 0.6% month on month, according to data published by the Czech Statistical Office.

Sales of non-food products increased by 6.6% year on year, while food sales rose by 2.7%. Fuel retailers recorded growth of 4%. Sales and repairs of motor vehicles increased by 0.5% compared with the previous year and by 0.1% from the preceding month.

Online and mail-order retailers made the largest contribution to overall growth, with their sales increasing by 12.4%. Among specialised stores, clothing and footwear sales rose by 8.8%, while pharmaceutical and medical goods recorded growth of 7.8%. Household products were the only category to report a decline.

The figures suggest that Czech consumer demand remains solid, supported in part by rising real wages. They also confirm the growing importance of digital sales channels in a market where consumers are accustomed to comparing products and purchasing across borders within the European Union.

For Moroccan exporters, the Czech market may offer opportunities in clothing, value-added food products, natural cosmetics and selected consumer goods. A market-entry strategy combining a local importer, specialised distribution and online sales can provide access not only to Czech consumers, but also to the wider Central European region.

Source: Novinky.cz

Prepared by the CzechTrade Morocco office team