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Czech sneaker brand got a new lease on life.

Two brothers give iconic Czech sneaker brand new lease on life.

Walking through the streets of Czechia, you might spot people sporting tri-coloured sneakers in the country’s national colours; blue, white, and red. Those kicks are from an iconic brand called Botas, originally founded in 1949. Last year, the company almost went under, but two brothers came to its rescue. In 2023, the Botas company was about to be liquidated but two borthers had a thought that maybe they could continue the legacy of this iconic brand. They decided to buy this company and keep it alive.