The Czech bakery sector is emerging from a three-year downturn, with consumers increasingly prioritizing quality over price. According to Bohumil Hlavatý, Executive Director of the Czech Association of Bakers and Confectioners, the market share of traditional mass-produced bread has declined from 90 % to approximately 60 %. This trend reflects a growing demand for artisanal breads with added value, such as sourdough and specialty loaves.

Both small and large bakeries are adapting by producing smaller batches and expanding their product ranges to include innovative offerings like breads infused with roasted onions, walnuts, honey, or buttermilk. This diversification aligns the Czech market more closely with those of neighboring countries like Austria and Germany.

The resurgence is also marked by increased investment and consolidation within the industry, signaling renewed confidence in the sector's future. For foreign companies seeking partnerships, Czech bakeries now present opportunities for collaboration in areas such as specialty ingredients, equipment, and sustainable production methods.

Source: https://www.ceskenoviny.cz/

Author: Team of CzechTrade Scandinavia