Retail brands find the Czech
market, and Prague in particular, to be quite appealing, and it continues to be
their primary entry point into the CEE area. The Czech capital is one of the
most attractive settings for global fashion and other businesses, mainly
because of its excellent tenant mix and profitable operations.
Two big US players
shook the market last year - lingerie brand Victoria's Secret, which opened its
first local store in Prague's Westfield Chodov shopping center in May, and the
famous southern chicken fast food chain Popeyes, which welcomed its first customers
in early November. Popeyes plans to have over a dozen restaurants in the Czech
Republic within three years.
This year, fast food and fashion enthusiasts can
look forward to two more new US brands opening their doors in Prague. The
fashion sector can expect the arrival of Ralph Lauren on Parizska Street, while
the food and beverage sector will be happy to welcome Five Guys, a burger and
fries franchise, to Prague in the middle of 2024.
Source: e15.cz
Presented by the team of employees of CzechTrade USA, Chicago